Built by three students in three countries, united by one idea.
Yes, two of us are called Nikita. No, it's not a bug, it's a feature.
WorkRate was born between Dubai, Saint Petersburg, and Italy — with Nikita in the UAE, Nikita in Italy, and Michael in Russia. It started with late-night calls, shared spreadsheets, and one big, slightly annoyed question:
“Why isn’t fitness and supplementation simple, personal, and honest?”
This is how three students with more time zones than free evenings turned their own confusion into a service designed to make your fitness journey clear, guided, and sustainable — without 47 open tabs.
3 founders
Nikita (UAE) · Nikita (Italy) · Michael (Saint Petersburg)
Three cities. One frustration.
Different schedules, different cultures, different gyms — but the same problem: too much conflicting advice, too many generic supplement bundles, and zero clarity about what the body actually needs. So the three of us started comparing notes — and realized we were all stuck in the same "maybe this works" loop.
Dubai — The Fitness Hub (Nikita)
Surrounded by high-end gyms and endless supplement shelves, Nikita kept asking: “Why is everything marketed the same way to everyone?” If you're paying Dubai prices, you don't want guesswork in the jar.
Saint Petersburg — The Builder (Michael)
Balancing studies, training, and budget, Michael started sketching how a system could turn real data into daily supplement doses instead of random stacks. His notebook had more formulas than a pre-workout label.
Italy — The Architect (Nikita)
Studying abroad, the other Nikita focused on the logic: how goals, lifestyle and training could become a simple, actionable plan for any person. Espresso, Google Sheets, and too many sticky notes on the laptop.
From late-night calls to a real product
WorkRate didn’t start as a brand. It started as three students trying to fix their own problem — and then realizing this problem was global. When your group chat history is 80% screenshots of supplement labels, you either mute the chat or build a system. We chose the second.
Step 1 — The shared frustration
Despite living in three different countries, our chats (Nikita, Nikita and Michael) kept returning to the same topic: supplements, training, and the feeling of doing it “half blind”. Different gyms, different coaches, same confusion.
Step 2 — The question
“What if a system could tell us exactly what to take today, in the right dose, based on our body and our training — instead of us guessing from labels?” Once we wrote that sentence in the chat, our Google Calendar quietly started crying.
Step 3 — The first prototype
Over Zoom, shared screens, and far too much coffee, we built the first quiz and algorithm, connecting goals, lifestyle, training type, and supplement ingredients. It was messy, imperfect, and looked like a conspiracy-board — but it worked.
Step 4 — Bringing it to Dubai
We chose Dubai as the home base — a city where ambition, performance, and health intersect. There, Nikita worked with experts, refined formulations, and made sure the system works in real life, not just in spreadsheets. Think of it as a student-budget R&D lab with very serious standards.
Our mission today
WorkRate exists to make fitness simple, personal, and grounded in reality — not trends. We want you to know exactly what you're taking, why you're taking it, and how it supports your performance. If a supplement doesn't have a clear job, it doesn't get invited into your stack.
- • No more random stacks bought because someone else used them.
- • No more “maybe this works” supplement routines.
- • No more paying for ingredients your body doesn't need.
Just a plan built around your body, your training, and your goals — with every gram and capsule calculated for you by three people who have already wasted enough money figuring it out the hard way.
This isn’t just our story anymore.
It's the story of everyone who's tired of guessing, wasting money, and feeling stuck with generic advice that never quite fits.
If you're ready to bring structure, clarity, and momentum into your training, we built WorkRate for you — from Dubai, Saint Petersburg, and Italy, straight into your daily routine.
Start My 3-Minute Quiz